A blog is does not judge by the content solely but also the appearance. The layout of a blog play an important role to present the whole blogs to visitors. It is on individual preferences on how to fill in the content, full of words or using images to explain certain aspect. However, we have to remember, we have to create a blog that is readable by everyone. If the message cannot be conveyed by anyone who view it. It is not a good blog design.
We also need to utilize the different modes of hyperlink, images to make a blog look interesting and allow the visitors or readers to explore the blog according to their will or needs. As Walsh (2006,p30) has stated that "reader's pathway can be multilinear and multi-directional."
Reference
Walsh, M (2006), ' The 'textual shift' Examining the reading process with print, visual and multimodal texts', Vol 29, pp12-37
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